Focus + Ignite

Know, Show, and Grow Your Market

Marketing does three things:

Create positive awareness in the marketplace


Generate qualified leads for sales

Arm sales with messages and tools to sell successfully


Marketing must answer three questions:


Why do people need what I’m selling?


Who is the most likely to buy what I’m selling?


What messages and actions will compel those buyers to address that need?


Partner with Block & Tackle to:

Define target markets, understand buyers and needs, know where you stand among competitors


Get your messaging right and speak the language of your customer


Create and deliver the right content through the right media to build exited interest & credibility


Build a quality pipeline with smart, targeted lead generation programs