Marketing Words Matter | Block & Tackle Marketing

Use This Easy Story Structure to Make Marketing Content Convert

by Doug Walker | Oct 15, 2021 | B2B Marketing, Content Marketing, Latest, Marketing Words Matter

Great business storytelling stirs your audience to act.

If your business words just describe you and the stuff you sell, your audience won’t care. Your content should tell stories that connect emotionally and inspire your audience to take a hopeful path to a better place.

“We’re Not Going Anywhere!” Why All Your Marketing Content Matters

by Doug Walker | Oct 12, 2019 | Content Marketing, Marketing Words Matter

“Read it again,” my coworker emailed me about some email campaign copy I was particularly pleased with. “I did. I love it!” “Read it out loud this time,” she said. So I read it out loud, right up to the powerful payoff:...

Use This Easy Story Structure to Make Marketing Content Convert

“We’re Not Going Anywhere!” Why All Your Marketing Content Matters

Recent Posts

Recent Comments

Categories