by Doug Walker | Oct 15, 2021 | B2B Marketing, Content Marketing, Latest, Marketing Words Matter
Great business storytelling stirs your audience to act.
If your business words just describe you and the stuff you sell, your audience won’t care. Your content should tell stories that connect emotionally and inspire your audience to take a hopeful path to a better place.
by Doug Walker | Apr 11, 2021 | B2B Marketing, Content Marketing, Latest, Measuring MarketingYou’re on dead feet on the conference exhibit floor after three long days. You’re furiously giving away the last of your branded pens and flashing rubber balls, lest you get stuck hauling them home in your carry-on. As the crowds trickle out in the final...