Why “Block & Tackle”?
Doug Walker has had the wonderful fortune of working with some amazing marketers over 25 years and has tried to learn something from all of them.
Also, I am Doug, so I am going to stop referring to myself in the third person.
The most important thing I’ve learned: Keep doing the right things and you’ll most likely get the results you want. Get the marketing fundamentals right, the blocking and tackling, the X’s and O’s, and your team and company will grow and prosper. So I launched my marketing consulting business as Block & Tackle.
I love to figure out how to make complex things clear and simple, so I’ve mostly worked with B2B software, technology and consulting companies. Along the way I’ve gotten pretty good at storytelling and creating content, product marketing, go-to-market planning, branding and messaging, and creatively engaging customers. I have extensive experience in marketing for healthcare, financial services, education, data analytics, and network security, and nuclear services companies.
(My dad has a Ph.D. in nuclear physics. Needless to say the apple rolled away from the tree a little bit. That’s us in the picture at a Braves minor league game a few years ago.)
My goal is to delight clients and do the right marketing things creatively to drive revenue. And have some fun doing it.